YOUAPPROVETHEMARKETINGBUDGET.CANANYONEACTUALLYTELLYOUWHATIT'SRETURNING?
If you can't get a straight answer, it isn't fixed by another tool. Chris explains why in 5 minutes.
$2,800 marketing measurement report. Free for qualifying businesses.
If any of this sounds familiar, this is worth your time.
- 01Your team sends reports every month, but you couldn't say with confidence which half of the budget is actually working
- 02You've signed off on tools and dashboards that were meant to make this clear, and you're no less in the dark
- 03Every channel, and every agency, claims credit for the same sales, and the numbers never add up to your actual revenue
- 04You can't tell whether flat results are the market, the budget, or the team you've got running it
- 05When you ask "is this actually working?", you get activity and jargon back, not a straight answer
None of this means your team is failing. It's what it looks like when every tool reports its own version of the truth and nobody owns the real number.
In 5 minutes, you'll understand:
Why the numbers your team reports usually overstate what marketing actually caused, and by how much under a real experiment
Why every new measurement tool leaves you more confident and less correct
The budget decision nobody framed as a decision, and why it's the real reason you can't see what's working
The fix that doesn't need a bigger tech stack: one number, one owner, and what to have your team do differently
The full conversation, in writing.
~7 minute read · Chris Fraser & Duncan
The Marketing
Measurement
Diagnostic
A structured 45-minute conversation: for you, not your analysts.
- 01How your marketing is being measured today
- 02The number your business is actually steering on (usually it turns out to be four numbers and no owner)
- 03Where double-counting is inflating what you're told
- 04Whether your budget mix is the real reason you can't see what's working
- 01How performance should be measured, against what your team uses now
- 02The one number your business should steer on, and who should own it
- 03The specific questions to put to your team
You don't do the work. Your team does. We give you the lens to know whether they're pointed at the right thing.
NOT ANOTHER REPORT. A JUDGEMENT YOU CAN IMPLEMENT NEXT WEEK.
We only engage where we can make a real commercial difference, and we'll tell you something most won't: whether you genuinely need a measurement architecture, or just one number and an owner.
- You're running a consumer brand turning over $2M or more
- You've got real budget going across more than one channel, and a team (in-house or agency) spending it
- You're the one who signs off that budget (founder, owner, CEO, MD or GM), and you want an honest read on whether it's working, not another dashboard
Not turning over $2M yet? The 5-minute video still gives you the full framework: watch or read it here.
45-minute structured measurement diagnostic
Free for qualifying businesses. We offer this at no cost because we only engage where we can make a real commercial difference.
And because we have nothing else to sell you in the room: no tool, no dashboard, no licence. If your numbers are fine, we'll say so, because there's no version of this call where we profit from telling you otherwise.
- The one number your business should steer on
- An honest read on whether precise ROI is attainable at your volume
- Who should own the measurement decision rule
- 45 minutes, structured conversation
- Via video call, with Chris or Duncan, at a time that suits you
- No sales pressure, no obligation: keep the framework either way
- For $2M+ consumer brands with a team and budget already in place
"Intentional's services are personal and tailored to our business. Our purchase intent, conversion rate and revenue have all grown."
"We absolutely love working with Intentional! We are so thankful for the work they've done to set up our digital advertising strategy"
BOOK YOUR
MARKETING MEASUREMENT DIAGNOSTIC
For consumer businesses turning over $2M or more, with a marketing team and budget already in place. Answer three short qualifying questions, then choose a time.
About Intentional
Intentional is a commercial growth advisory and creative agency. The function we hold for clients is the one most growing consumer brands never fill: the senior head who connects the money, the measurement and the creative, the seat you'd otherwise hire at $130k+ and struggle to fill with someone who holds both halves.
We do the work, not just the diagnosis: growth and measurement strategy, brand and storytelling, creative strategy, and the marketing campaigns that take it to market. And we put our name on every number we report. When a result isn't ours to claim, we say so. Clients typically identify their primary growth leverage point within the first engagement and see measurable improvement within two quarters.